Details: The Smith & Bradley, Ltd. Blog

Busy Times for Smith & Bradley

August 19, 2014

These are some busy time for Smith & Bradley.  We are working on a variety of strong custom designs.  This is highlighted by the strong Kickstarter campaign from Throne watches with their first watch.  Known for their vintage and eclectic designs and handmade American leather straps, Throne designed an awesome watch that we facilitated and funded on Kickstarter.     We are also in the middle of an amazing campaign on our own with the Ambush Digital Analog watch.  We have already funded, and now we are closing in on our first stretch goal.  Thanks to all of our backers.  Check out the project on Kickstarter. Oh yeah, it is AR-15 inspired.  Finally, we have introduced a new line of... Continue Reading →

The Evolution of Atlantis

June 30, 2014

  Over 2 years ago when we started Smith and Bradley, we launched with one watch, the Atlantis diver. After months of research and development we produced a watch that blended form and function and helped establish our place in the market. Two years later we are commemorating our first edition of the Atlantis with the new American-built Dive watch. This is a watch that combines classic diver styling with hand built Smith & Bradley construction and design elements. Like all of our automatic offerings the Atlantis is hand built in Sidney, Illinois, and features the venerable ETA 2824-2 movement. The Atlantis has been a work in progress for nearly a year as we perfected the design and build in... Continue Reading →