Details: The Smith & Bradley, Ltd. Blog

The Evolution of Atlantis

June 30, 2014

  Over 2 years ago when we started Smith and Bradley, we launched with one watch, the Atlantis diver. After months of research and development we produced a watch that blended form and function and helped establish our place in the market. Two years later we are commemorating our first edition of the Atlantis with the new American-built Dive watch. This is a watch that combines classic diver styling with hand built Smith & Bradley construction and design elements. Like all of our automatic offerings the Atlantis is hand built in Sidney, Illinois, and features the venerable ETA 2824-2 movement. The Atlantis has been a work in progress for nearly a year as we perfected the design and build in... Continue Reading →

A Busy Spring for Smith & Bradley

May 30, 2014

We have been very busy here at the Smith & Bradley shop.  We have completed the prototype process for our upcoming Kickstarter project--a Swiss digital analog tactical watch featuring compass, time zone function and more. This project will be launching in approximately 45 days. We have also released the first watch in the Smith & Bradley automatic watch collection.  The Atlantis if fully built in our Sidney shop, and is totally designed by lead designer Jerommie Smith.  We are proud of the Atlantis and it is now available on our site.  It has been a two year process and we are exceptionally pleased with he results.  Stay tuned for the full breakdown on the Details blog in the coming weeks.... Continue Reading →