An American Watch Company

Smith & Bradley is the brain child of two watch and gear fanatics in Central Illinois; Jerommie Smith and Ryan Bradley. After years of buying, selling, and repairing watches from all over the world we never seemed to find a watch that would last on the wrist for more than three weeks. We wanted Form & Function and we wanted to make watches that most folks could afford but which could still be passed on. So we started our own company.  Not shy about a challenge, we also wanted to make our watches right in our Central Illinois hometown. A true American Watch Company. Our goal is simple, convert everybody we meet into a watch fanatic, and to deliver a superior quality watch, with the best possible components, that is both affordable enough to own, and rugged enough to wear.  Whether you need weekend warrior dive watch, or fully-functional tactical tool, we want to be a resource for you to consult on a watch purchase--whether you buy from us or not.

American Built

Recently there has been an influx of attention given to what exactly it means for a watch to be made in the USA. At Smith and Bradley, we have been transparent from the start. Our goal is to build the best possible watch for the money and to provide our customers with an unmatched level of service. To this end, we would like to make a few points clear. When we use the term "USA Built" or "Built in Sidney Illinois," that is precisely what we mean. We scour the globe for the best possible components for Watch. We also perform 100% of our design work right here in the USA. We are not simply using non OEM components from China and relying on Asian watch factories to do our design. Our watches arrive to us stripped down to their component parts and are totally un-assembled.  We then build each watch to order at our shop in Sidney Illinois. It is a simple proposition, but a difficult process, and one which we have devoted 3 years to achieving. We are proud of our product, and we hope all of our customers are as well.

 Jerommie Smith and Ryan Bradley

Jerommie Smith & Ryan Bradley

For Custom Projects and Inquiries email: ryan(AT)

For Customer Service email: service(AT) 

Our Mailing Address is: 4521 Teatree Court
Winter Park Florida 32792