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The Atlantis: American Built with a Purpose

Posted on February 07 2014

The primary reason why we wanted to build the Atlantis Automatic dive watch in Sydney Illinois ourselves is so that we can control every aspect of the build process and the quality control process.  Many times other watch companies produce timepieces with very good automatic movements yet the build quality does not measure up to the quality of movement.

With the Atlantis we selected a rock-solid movement in the Seagull ST 2130 that come direct from the factory, and then oversee the entire build ourselves.  This allows us to ensure the build quality and detail necessary to construct a durable and esthetically appealing to watch.  At one of our Illinois-based benches, we assemble the entire watch all the way down to setting the watch hands and installing the band.  Put simply, the build quality comes first at Smith & Bradley.   

This is why we say that the Atlantis is American built the purpose. It is more than just a marketing ploy. It allows us to produce a durable, good looking, and accurate time pace that will stand the test of time.  As usual, we want your feedback and feel free to reach out with any other questions regarding our American-Build Atlantis.  Check Out the Video below.

1 comment

  • Spencer Hammonds: April 07, 2014

    I want one!

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