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A Busy Spring for Smith & Bradley

Posted on May 30 2014

We have been very busy here at the Smith & Bradley shop.  We have completed the prototype process for our upcoming Kickstarter project--a Swiss digital analog tactical watch featuring compass, time zone function and more. This project will be launching in approximately 45 days.

We have also released the first watch in the Smith & Bradley automatic watch collection.  The Atlantis if fully built in our Sidney shop, and is totally designed by lead designer Jerommie Smith.  We are proud of the Atlantis and it is now available on our site.  It has been a two year process and we are exceptionally pleased with he results.  Stay tuned for the full breakdown on the Details blog in the coming weeks.  Featuring a Swiss ETA 2824-2 automatic movement, sapphire anti-reflective crystal, and 200 meter water resistance, the Atlantis blends form & function.


We are also just a few weeks away from launching our second watch in the American Built automatic collection, the heritage in the next few week.  It is a diver designed after the great divers before it, and will feature the Swiss ETA-2824-2 movement as well.  

Finally, in about a month, we will be launching the flagship of our line, an American made watch.  We are making the case in San Diego, and building each watch with Swiss components in Sidney Illinois. 

We have been fortunate enough to have had some great press this spring as well from taking the cover of Recoil Magazine to reviews on numerous great blogs.  Check out the News and Reviews page for more details.

Keep your eye out for the latest developments and as always keep an eye on our social media.




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