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Why We Designed the Springfield Kickstarter Project

Posted on October 04 2015

We have had some questions as to why we decided to design and build the Springfield Classic Field watch and launch it on Kickstarter for the reasonable price of $159.00.  So here is our explanation. (Click the Kickstarter logo to back the project now)

Back the Springfield Classic Field Watch on Kickstarter

Both of our fathers and grandfathers had classic American watches. Growing up we admired these pieces in hopes that one day they would be ours. That hope became a reality and served as the fundamental groundwork for our company Smith and Bradley.

Since the end of 2012 we have been designing and building watches at our Sydney Illinois workshop in the hopes of outfitting a new generation of watch lovers with traditional quality time pieces that blend form and function. Along the way we noticed a somewhat disturbing trend. A handful of watch companies, most with a very good product and excessive marketing budgets, began selling the classic American field watch, for high prices often in excess of $1,000. Without a doubt the field watch of generations past, while not sacrificing quality, were far less expensive and therefore more attainable.

The Springfield PVD on Kickstarter

In designing our latest Kickstarter project, the Springfield, we called on this history. The Springfield case is crafted from a solid 316 L stainless steel block and includes a unique domed sapphire crystal and a rock solid Swiss movement. Each watch is built in our Sidney Illinois workshop and are finished with an American Cordura strap. While this is a simple watch with a simple design, the goal which we are trying to achieve is far more complicated in today's luxury watch market--a solid watch at an affordable price.

We've launched Springfield on Kickstarter at the staggeringly low price of $159. We believe that all men and women deserve a solid American watch and the Springfield is the watch that they deserve. Please take a moment to visit our Kickstarter campaign and back the Springfield so that classic American watch making can survive for generations to come.

The Springfield watch components

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