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Smith & Bradley Watches Specs and Stories

We design all Smith & Bradley watches for a purpose.  This purpose-driven design stems from real life tactical experiences and time in the field.  Additionally, we grind over our designs, sometimes for over a year, to make sure that the end result is a watch as unique as it is useful.  

The Atlantis: A No-Frills Classic Diver with Attitude

We have spent the better part of two years developing and designing our American Built Atlantis Collection to be the cornerstone of our line at Smith & Bradley.  This is the culmination of our blood, sweat, and tears. We are overwhelmingly pleased with the results. Like all of our watches, we proved the concept of the Atlantis on Kickstarter.

The Atlantis by Smith & Bradley WatchesThe Atlantis is driven by a Swiss automatic Movement and assembled by hand in our shop.  The process is exacting and time consuming, but it provides us with the control that we require.  After years in the watch business and law enforcement, coupled with years of mercilessly beating up watches, we found that the primary area where most sport watches fall short is build quality.  This is why we built the Atlantis ourselves at the Smith & Bradley shop. The driving force behind the Atlantis is to deliver top quality, American craftsmanship and durability at a reasonable price.

For our automatic movements, we use the ETA 2824-2.  This 25 Jewel movement is a renowned and venerated movement which serves as the base for other popular brands such as Breitling, Movado, Tudor, and others.  The movement is reliable, accurate, and highly jeweled.  It delivers the quality that lives up to our standards and provides exemplary durability and accuracy. 

The Atlantis case is carved from a solid block of 316-L stainless steel which is then bead blasted for a clean look.  The stainless steel case back and anti-reflective sapphire crystal combine to provide the Atlantis with full 200 meter water resistance.  

The Atlantis, while easy on the eyes, is a fully functional dive watch and features a screw-down knurled crown for easy function and stem winding no matter what the setting.  Like all great diving watches, the Atlantis also features a uni-directional bezel with our custom-designed ratcheting system and fully embossed numbering.

Each Atlantis watch is built, pressure-tested, and timed in at the Smith & Bradley workshop. We oversee each and part of the build and quality control process.  

The Atlantis comes equipped with a either a Custom-Designed TPU Strap or a bead blasted stainless steel bracelet all housed in a waterproof box. Like all Smith & Bradley watches, the Atlantis comes with a full two year warranty.

The Smith & Bradley Atlantis Specifications

  • 316-L Stainless Steel Bead Blasted Case
  • Unidirectional stainless steel rotating bezel
  • Swiss ETA 2824-2 Automatic movement
  • Date Window
  • Screw down crown
  • 22 mm lug 
  • One piece screw pins
  • Anti-reflective Swiss sapphire crystal 
  • 200 meter water resistance
  • 100% built in America
  • Superluminova Hands and Dial

Buy the Atlantis

The Atlantis Rogue Edition 

With rugged PVD coating and aggressive styling, the Smith & Bradley Atlantis Automatic Rogue Edition is a solid blend of form and function is a useful tool that is both beautiful and durable.  Each Rogue Edition Atlantis comes with the rubber dive strap, and a Smith & Bradley signature waterproof case.  

The Smith & Bradley Atlantis Rogue Specifications 

  • 316-L Stainless Steel Bead Blasted Case
  • Full PVD Coating
  • Unidirectional stainless steel rotating bezel
  • ETA 2824-2 Movement
  • Date Window
  • Screw down crown
  • 22 mm lug 
  • One piece screw pins
  • Anti-reflective Swiss sapphire crystal 
  • 200 meter water resistance
  • Superluminova Hands and Dial
  • Two Year Warranty

Buy the Atlantis Rogue

The Smith & Bradley Ambush: Affordable Enough to Own Rugged Enough to Wear

The Ambush brings the Digital Analog watch to a whole new level.  Lead designer Jerommie Smith went back to the drawing board (literally) to design a first-of-its-kind digital analog tactical watch that blends form & function.  Melding Swiss precision and accuracy with rugged styling present in all Smith & Bradley Watches, the Ambush draws inspiration from years of real-life SWAT experience.

The Smith & Bradley Ambush The Ambush is a Tool. In an ever-changing world where preparedness is paramount, we wanted to produce a watch that will be strong and durable in the field, and at the same time have the functionality that is necessary for travel and other high-pressure situations. Sometimes a watch has so much usefulness built into one case that it transcends the role of timepiece and becomes a tool.  

Like the Atlantis and Sans-13 before it, the Smith & Bradley Ambush was born on Kickstarter and we are thankful for the input of all our backers. We know that we over-built this watch and want each active guy to own this uniquely rugged, American watch. We spared no expense on any part of this piece.  From the surgical grade TPU strap to the usable waterproof box.  The Ambush is the complete package.

The Smith & Bradley Ambush Technical Specifications 

  • Proprietary Swiss Digital Analog movement specially designed for Smith & Bradley
  • 316 L stainless steel PVD coated
  • 44 mm case (without crowns)
  • Dual sided Anti-Reflective coated Sapphire crystal 
  • TPU rubber strap to contour the wrist 
  • DLC coated and engraved strap buckle on Black Version
  • Alarm, Chronograph, Compass, Dual Time zone functionality
  • Blue back-lit LED digital display 
  • Bgw9 Lume on Dial and Analog hands to match the Digital Lume
  • Two Year Warranty

Buy the Ambush

 The Smith & Bradley Springfield

Named after the capital of our home state of Illinois, we designed the Springfield with the Golden Age of American watchmaking in mind. In particular we use as our inspiration the standard issue field watches the companies such as Hamilton, Illinois, and Elgin produced for the US military throughout the 20th century and which watch collectors and those of style have ferociously sought after for years. 

When we designed Springfield we envisioned a watch that did not sacrifice any functionality or quality, but at the same time could be delivered at a moderate price point.  After significant research and development we found the right design and components to create a rugged watch with a bold design that embodies the form and function our company tries to achieve.  As is the Smith & Bradley custom, we tested the concept on Kickstarter and we thanks our backers for making the Springfield a reality.

The Smith & Bradley Springfield Specifications

  • Swiss Ronda Quartz Movement
  • C-3 Superluminova Hands
  • Domed Sapphire Crystal
  • 10 ATM Water Resistance
  • 316-L Stainless Steel case and case back
  • Enlarged Crown
  • 12 and 24 hour markings
  • 20 mm Lugs

Like the watch itself, the packaging is for the Springfield is simple and straightforward. Each Springfield comes in the Smith & Bradley waterproof box.

Buy the Springfield

The Smith & Bradley Sans 13

The Smith & Bradley Sans 13Lead Designer Jerommie Smith designed the San-13 after conducting hundreds of field interviews with members of law enforcement and the armed forces.  The overwhelming critique of existing tactical watches on the market was the fact many lume on the hands and dial of the watch, often tritium, was simply too bright and could compromise a position.  In response Smith & Bradley developed the Lume Tube technology to provide better lume than simple super lume paint without the overbearing brightness of tritium. 

Under the hood, the Sans-13 is a tactical workhorse that powered by a Swiss Quartz movement by Swiss maker Ronda.  This is a top-shelf, full-size movement. 

The Sans-13 was designed and specifically sourced strictly for tactical military and law enforcement purposes.  We drilled down on every detail of field work and came up with a truly functional design. 

The Sans-13 was designed and specifically sourced strictly for tactical military and law enforcement purposes.  We drilled down on every detail of field work and came up with a truly functional design. 

  • A crown that does not protrude past the crown guard so that it will not become detached.
  • A larger case and bezel with ratchet that can be operated with or without gloves.
  • A proprietary rubber band that blends rugged toughness and flexibility to prevent breakage.  
  • Actual screws rather than spring bars to attach the band to the lugs. 
  • Proprietary Lume Tube Technology.
  • PVD coated case with stainless steel back to prevent wear to the PVD due to sweat and corrosion.
  • Each Sans-13 come with a choice of Black, Tan, or Gray NATO straps
  • The Sans-13 PVD has an optional Stainless Steel PVD bracelet.  Select Option below. 

Smith & Bradley Sans 13 Specifications 

  • 43 mm
  • Ronda 6003.D, 4 Jewel (Swiss Quartz)                              
  • Water Resistant 200 meters
  • PVD Coated Solid 316L Stainless Steel
  • Black Dial with super lume vial markers and hands                                                    
  • Anti Reflective Sapphire Crystal
  • One-Directional rotating, 90 clicks
  • NATO Strap
  • Each Sans-13 is accompanied by the Smith & Bradley water proof box.
  • Two year warranty

 Buy the Sans 13

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